Maker’s Mark 46
Make Your Mark
Where some saw a finished product, Maker’s Mark saw potential to make something even bolder. By pushing the boundaries of classic Maker’s, they created an heightened experience filled with elevated flavors of caramel and vanilla.
So what did we do to help bourbon lovers step up their game?
We launched Maker’s Mark 46 the only way we knew how…by combining tasty imagery with a premium tone to mirror the sophistication of 46 with the folks who dared to drink something bolder.
Agency: Leo Burnett
CD: Colin O’Toole
AD: Talia Adler
DP: Leslie Grow
MAKE YOUR MARK (SOCIAL)