Bank of America
From One Champion to Another

You may have heard of Better Money Habits while scouring the web to make more sense of your money. But have you ever heard of Better Money Habits Champions?

Since 2016, Better Money Habits Champions have volunteered their time to help people, communities and—in this case, participants in the Special Olympics better navigate their financial lives. They are the champions who champion others, which is precisely the story we set out to tell.

Working alongside an Emmy-winning director and Bank of America stakeholders, we developed a documentary-style campaign built around authentic conversations rather than scripted performances—spanning longform film, TVC, and social-first financial content.