Nutri-Grain
Set Your Own Bar

You ever have one of those days? Yes, one of those days. The ones filled with packed schedules, tight deadlines and gum stuck to the top of your shoe. How did that even get there…

Parents know this chaos better than most—and that insight became the foundation for a social-first campaign built to meet them in the middle of real life.

With a lean production approach, relatable copy and a scrappy startup mentality, we evolved Nutri-Grain’s previous social platform into Set Your Own Bar—a relatable campaign celebrating small parenting wins through quick-hit OLV, playful live action, and hilariously honest kid perspectives.