Cheez-It
Feelin’ The Cheeziest

Big plays on the field mean big snacking at the table. And there’s only one snack that shows up for game day like your favorite team does—and that’s Cheez-It.

For our Cheez-It x NCAA partnership, we built a stop-motion world where our crackers became the players, turning classic football moments into playful visuals. From handcrafted field recreations to dynamic “game footage,” every detail was designed to match the energy of live sports through a deliberately tactile, handcrafted lens.

Our campaign extended into social with meme-driven creative and football phrase adaptations designed for X and Pinterest, translating game-day culture into bite-sized, shareable content.