Dunkin’
Dunkin’ Iced Sounds Good

Every iced drink, drinker has a habit before that first glorious sip… they shake it. Sometimes without even realizing it. The ice rattles, the cup crackles, heads turn. Some folks find it satisfying. Others find it annoying. But either way, it’s unmistakable.

Instead of ignoring that behavior, we embraced it. Because the sound of shaking iced coffee, cold brews and refreshers isn’t just a noise in the void—it’s anticipation. A small ritual that signals summer, energy and that first hit of refreshment.

The iconic sound of ice became a creative device across TVC, OLV, social and radio, celebrating the unapologetic joy of iced drink culture and giving Dunkin’ a distinct sensory identity during the hottest months of the year.

And in true Dunkin’ fashion, that optimism turned into fandom—a reminder that when something tastes this good, people can’t help but shake it.

Awards:
Effie Awards x Silver (2), Bronze (1)
ARF David Ogilvy Awards x Silver (1)
Jay Chiat Awards x Silver (1)
WARC Award x Silver (1)